Choosing a content platform is overwhelming, and most advice comes from someone selling one. Answer seven plain-English questions and we'll narrow the whole field down to the two or three platforms actually worth your time.
Traditional DXPs are all-in-one marketing suites: content, personalization, and analytics under one roof. Headless CMSs manage content behind the scenes and hand it to your developers via APIs. Traditional CMSs are the classic build-and-manage-your-website tools.
Some platforms are fully hosted by the vendor, so you just log in and work. Others you (or your IT team) install and operate yourselves. Many can do either. This one difference drives cost, control, and how much IT help you'll need.
Now let's talk about you. Seven questions about what you're building, who's building it, and what actually matters. The pool shrinks with every answer.
The Decider starts with all 37 actively developed platforms on The DXP Scorecard and eliminates a slice of the field after each of seven questions. Every answer adds weighted criteria from the independent 187-criterion scoring framework to a personalized fit score: early questions capture broad preferences like use case and team shape, later questions apply near-dealbreakers like regulated-industry compliance and AI readiness. The final shortlist is the 2 to 4 platforms with the strongest fit, each linking to its full scorecard and a head-to-head comparison.
The Decider is a free interactive shortlist tool from The DXP Scorecard. You answer seven plain-English questions about your use case, team, budget, reach, compliance needs, and AI requirements, and it narrows 37 DXP, headless CMS, and traditional CMS platforms down to the 2 to 4 platforms that best fit your answers.
Every answer adds weighted criteria from The DXP Scorecard's independent 187-criterion framework to a personalized fit score. The pool shrinks after each question, and the final shortlist ranks the survivors by fit. The underlying scores come from real implementation experience across 10 categories, not vendor demos or paid analyst briefings.
All 37 actively developed platforms on The DXP Scorecard, spanning traditional DXPs like Adobe Experience Manager and SitecoreAI, headless CMSs like Contentful and Sanity, and traditional CMSs like Drupal and WordPress VIP. Platforms with announced end-of-life dates are excluded from recommendations.
No. The DXP Scorecard is independent and unsponsored. No vendor pays for placement, and The Decider uses exactly the same open scoring data as every platform scorecard on the site.
Yes. Your answers are encoded in the page URL as you go, so you can bookmark the result or send the link to a colleague and they will see the same shortlist.
Treat it as guidance, not gospel. Every platform links to a full scorecard with item-level reasoning and evidence, and the compare tool puts any two platforms side by side. If you think a score is wrong, the feedback page is open.
