The DXP Scorecard logo
Independent Platform Evaluation
Scored on implementation experience
Not vendor briefings

Independent. Data-driven. Always current.

Compare the world’s leading
digital experience platforms

Track DXP, headless CMS, traditional CMS, and open-source platforms compare across capability, cost efficiency, implementation complexity, and operational burden, with near real-time scoring as platforms evolve.

Category
Deployment
Ownership
40506070802030405060708090EFFICIENT NICHEGood value, limited scopeBEST VALUECapability meets efficiencyRECONSIDERLow capability, high costENTERPRISE TAXPowerful but expensiveCAPABILITY SCORE →COST-TO-FEATURE EFFICIENCY →AdobeExperienceManagerSalesforceExperienceCloudSitecoreAIOptimizelySaaS CMSBloomreachContentfulAcquiaContentstackStoryblokWordPress VIPDrupalWordPressHubSpotContent HubLiferayOptimizelyPaaS DXPSanitySitecore XPHygraphMagnoliaPrismicUniformWebflowdotCMSKontent.aiBrightspotProgressSitefinityUmbracoHCL DigitalExperienceJahiaKenticoXperience 13Xperience byKenticoConcrete CMSDatoCMSDirectusPayload CMSCosmicAgility CMSCraft CMSGhostStrapiDrupal CMSJoomlaSquiz DXP
Bubble Size
Simple Build
Complex Build
Ring Color = Ops Ease
Easy
Moderate
Complex
Heavy
Platform explorer illustration

Explore any platform in detail

Click any platform on the graph to view its complete scorecard.

✓Overall score and category position
✓Key strengths and tradeoffs
✓Best-fit use cases
✓Build complexity
✓Operational burden
✓Migration considerations

How to read this graph

Four dimensions. One view. Faster decisions.

Further right

More capability

Higher suite capability scores mean a platform ships more of the experience layer natively. Look for platforms aligned to your must-have capabilities.

Higher up

Better cost efficiency

Higher placement means more capability delivered per unit of cost-to-own. Balance power with practicality.

Larger bubble

Greater complexity

Larger bubbles indicate more complex builds and heavier implementation effort. Factor in your timeline and team expertise.

Ring color

Operational ease

Color shows the day-to-day operational burden.

EasyModerateComplexHeavy

View the full methodology

See how 43 platforms are scored across 184 criteria.

View methodology →

Built for real platform decisions

An independent evaluation framework designed for enterprises, by implementers.

Independent scoring

Platforms are evaluated using the same published framework, with no vendor influence on scoring.

Real-world criteria

Scores account for implementation effort and operational burden, not just feature lists.

Transparent methodology

Scoring categories, definitions, and weighting are publicly documented.

Analyst context

Use criteria-level scoring alongside broader analyst research to understand what each approach is designed to answer.

Comparing this against analyst research? See how the 2026 Gartner Magic Quadrant for Digital Experience Platforms differs from criteria-level scoring, and which questions each approach is built to answer.

Explore the full methodology →
The Decider

Overwhelmed? Take the guided tour.

Answer seven plain English questions about what you are building and who is building it. The field shrinks to the two or three platforms worth your time.

Start the tour →
Compare Builder

Know what matters? Build the chart yourself.

Pick any platforms. Decide what each axis measures, from cost to compliance to a single criterion. Watch the chart assemble, then share the link.

Open the builder →
Analyst Editorials

Prefer the short version? Read the guide.

Plain-English buyer guides for marketing leaders. Who is best for your team, what to watch out for and what it really costs, rated on our independent scorecards.

Read the guides →

Platform Category Spotlights

Each platform category has its own analytical lens. Explore dedicated deep-dives with five analytical views built around what matters most for that segment.